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Gamification in web business

October 5, 2011 Leave a comment

What are the real impacts of the Gamification in the Web Business ?

Work at Sao Paulo into the web ?

April 8, 2011 Leave a comment

Is it actually interesting to work at Sao Paulo (Brazil) in the web ?

One market to enter ? What is your opinion ?
You can follow my discussion group on LinkedIn about this subject and post your comments : http://www.linkedin.com/groups/Work-in-web-Sao-Paulo-3861341?trk=myg_ugrp_ovr

Categories: business, marketing

Echangeons nos idées

March 17, 2011 Leave a comment

Echangeons nos infos et idées sur twitter

Partageons nos expériences

March 17, 2011 Leave a comment

Retrouvez mes expériences professionnelles sur

et aussi sur 

Le social media marketing : nouvelle composante de l’e-marketing

July 20, 2010 Leave a comment
Categories: business, marketing

Get the energy to succeed!

July 15, 2010 Leave a comment
Categories: business

Managing by Influence

July 13, 2010 Leave a comment

http://www.b2bproductmakers.com/2010/07/managing-by-influence/

1) Make a case with an upfront hard sell. The “John Wayne” method gives your adversaries the ammunition they need to bring you down.

2) Resisting compromise: showing no flexibility to address other constituents’ concerns is a sure way to see your ideas die.

3) Believing that the secret of persuasion lies in presenting great arguments. It matters, but it is not enough.

4) Assuming that persuasion is a one shot effort. Convincing a team is a process, not a one-time event.

Categories: business

Working Under Pressure !

July 13, 2010 Leave a comment

Link : http://blog.commlabindia.com/elearning/working-under-pressure

Pressure is defined as urgency in one’s personal and professional affairs or business. Working under pressure is the reality of many people’s professional lives. Some people have to deal with very high pressure every minute of their lives while others have to deal with it as the project deadline approaches.

People working with the bomb squad, the President of United States’ bodyguards or neurosurgeons are examples of high pressure jobs where pressure is an omnipresent factor. Meeting sales targets or financial targets, or project delivery are the kinds of work where pressure increases as the deadline approaches closer.

Generally, very high pressure jobs are the ones that are highly paid, purely because you need exemplary mental and physical resilience to simply go through a work day and emerge unscathed. One also has to be ready to go through this kind of pressure, day after day, year after year. It’s good for somebody who looks forward to it with enthusiasm enough to last a lifetime or one who has the courage to carve a career out of it. However, it’s not everybody’s cup of tea.

Pressure can be utilized in various ways, sometimes to better your team’s performance and productivity. There are a great number of people who work only under pressure and are unable to perform satisfactorily in the absence of pressure.

There are a few prerequisites to be able to work well under pressure. They are:

  • Mental Resilience is Extremely Important. This refers to the strength to not lose your emotional balance when faced with high pressure situations. Only people who are mentally resilient can stay motivated under high pressure and keep at their task without giving up. This quality alone can prevent early burnouts and help keep you in shape health-wise while meeting deadlines.
    • Planning is Indispensible. Situations or actions that can be anticipated will help you tackle them better under pressure and give you the results that you want. Planning ahead definitely gives you an upper hand.
  • Focus is Vital. This ultimately helps you achieve what you want—whether under pressure or not. So, it can be the deciding factor in the race to meet your goal.
    • Delegate Work. It’s impossible to do everything under the sun—instead delegate work. This is a worthwhile exercise and can help meet professional deadlines. Breaking the project into bits and working to meet the “bit” deadline is far easier. By meeting these “bit” deadlines, you will complete the entire project well in time.
  • Be Composed. Composure is a valuable asset for people with high pressure jobs. The ability to remain calm and collected is helpful in many ways. It helps you stay focused, think rationally and take correct decisions. When calm, you are in control of the situation and can respond to it appropriately.
  • Be Adaptable and Flexible. These two qualities are useful weapons in your artillery to deal with high pressure situations that can sometimes change your world upside down in a matter of minutes.

These are the qualities that will help you move on in life, instead of being bogged down by analytical rhetoric over what happened.

Categories: business

From Minimally Viable To Maximally Buyable Product

June 22, 2010 Leave a comment

To follow : From Minimally Viable To Maximally Buyable Product

I’m a big fan of Eric Ries and the lean startup movement that he’s championing at Startup Lessons Learned. I think many of the fundamentals behind the lean startup are things you likely have been practicing for a while. But, seeing it articulated so well and establishing a common vocabularly for us to talk about it is immensely valuable.

One of the key parts of the lean startup is the concept of a “minimally viable product”. The MVP is a product that has the minimum set of features needed to learn what the market wants. The idea behind the MVP is to spend as little energy is possible figuring out whether what you’re building is something people want.

In this article, I’d like to look at what happens after you’ve built the minimally viable product for your market. What’s next? I’m going to suggest that once you know there’s a market, you should work towards the “Maximally Buyable Product” (MBP). Yes, I know that’s not the perfect term, but I’m a sucker for literary symmetry and you have to admit, it’s got a nice ring to it.OnStartups Pot Of Gold

Given that this is the first time the term Maximally Buyable Product has been used (I made it up), I’ll take a shot as defining it:

Maximally Buyable Product: The MBP has the set of features needed to capture the maximum potential opportunity in a market. These are the features that make it easy for people to try, buy

Features Of A Maximally Buyable Product

1. Easy To Understand: To be “maximally buyable”, the product should be simple to understand. It’s hard to market and sell things that people don’t understand.

2. Easy To Try: You may think that your product is revolutionary and is creating it’s own category and that you have no direct competition. But, as it turns out, your potential customers didn’t get that memo. Doesn’t matter what market you’re in, people believe they live in an age of abundant choices. Given this perception, to be “maximally buyable”, you need to ensure that the product is designed such that it is easy to try. This takes investment.

3. Easy To Buy: This one’s going to sound obvious, but so many of us trip over this one (including me) that it bears mentioning: To get the maximum amount of sales for your product, you need to have the minimum degree of pain in the buying process. This includes having clear, simple pricing — on your website. It includes a straightforward purchasing process (based on your market). It includes payment mechanisms that map to customer expectations.

4. Easy To Stay: Chances are, your startup makes money from customers over a period of time. This is either because you’re charging on some subscription basis (monthly, quarterly, annually) or because even if you have some large up-front fee, there’s some trailing revenue in terms of maintenance/support/upgrades/cross-sells etc. Given that the revenue you see from a customer is spread out over time, the maximally buyable product ensures that customers are kept happy for as long as possible. If you design for customer longevity (not just customer acquisition), you’ll find that often a different set of dynamics are at play.

5. Easy To Leave: Though you want customers to stay with you as long as possible, designing your product to make it easy to leave is an important part of its “buyability”. A “feature” that supports this easy to leave notion is a robust “export” feature (to avoid data lock-in). The easier you make it for customers to leave, the more likely that are to buy in the first place.

You may be thinking that each of the above aren’t really about product features, but about marketing (and sales). I’d disagree. I’d argue that even though these aspects of the product are not the features that customers are directly paying for (they’re not the ones that solve the customers immediate problem), they should still be thought of as “features”. You should carefully select these “maximally buyable product” features just like you would select features for your MVP. You should should design them like you would any other feature. It’s a mistake to think of them as being part of finance/accounting/operations/sales/marketing/whatever. They’re part of the product.

If it’s a part of your customer’s experience with you, it’s a feature of your product.

Some examples: The “signup for a trial” process. The “upgrade” process. The “how do I get a receipt or change my billing info” process. All of these are features of the product. You can lose money just as easily by poorly selecting or designing these features as you can by the “core” features.

What do you think? Have you invested sufficient time in building a Maximally Buyable Product? Would love to hear your ideas and experiences in the comments.

Categories: business

Reasons to Try Social Media Marketing

June 21, 2010 Leave a comment

This Train Will Now Depart: Reasons to Try Social Media Marketing

Need a reason as to why your business should jump on the social media marketing band wagon?

Categories: business, marketing